Videos sorted by: Brand

In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead and media strategist) unpack what makes channels like Alex Hormozi and Ali Abdaal work — and how their lessons apply to B2B marketing.

In this powerful conversation, Lara sits down with Nancy S. Habashi from Inlight Consulting to explore how emotional intelligence (EQ) is reshaping the future of business, leadership, and branding—especially in high-pressure environments like Dubai’s startup and corporate scene.

What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region? In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East.

In this inspiring conversation at STEP2025, Lara was joined by Reim El Houni, one of Dubai’s most influential media voices, for a discussion on visibility, confidence, and the evolution of content in the digital age.

In this STEP2025 episode, Lara is joined by Clara Armand-Delille, Founder of ThirdEyeMedia — a boutique PR agency working with top startups and VCs across Europe and beyond. Clara shares insights on startup communications, building brand authority, and how founders can use PR as a strategic tool — not just a press engine.

Host Lara Varlamova sits down with Dave Catudal, Co-founder of Lyvely. With a rich background in tech and wellness, Dave shares his journey from founding a leading D2C health supplement brand in the GCC region to pioneering SocialFi at Lyvely.

In Episode Lara Varlamova sits down with Lama Masri, Commercial Director at Mawdoo3 Group and former executive at Podeo, for an insightful discussion on the latest podcasting trends. They dive into effective strategies for improving podcast discoverability, share essential hacks for podcasting, and explore new platforms for podcast publishing. Whether you’re a podcaster or looking to break into the space, don’t miss this conversation packed with expert tips to boost your podcast game in 2024!

In this episode of On Speaking Terms, Lara Varlamova sits down with Alexander D. Bare, founder of Burger28, a serial entrepreneur, and social media enthusiast. Together, they explore how humor can help businesses stand out and discuss the importance of authenticity in the digital world. They also share actionable insights on leveraging social media to build your brand, promote your business, and connect with your audience. Whether you're dealing with negative comments or striving for consistency, this episode offers valuable advice for mastering modern media for success in the business world.