Videos sorted by: Media & Marketing

In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead and media strategist) unpack what makes channels like Alex Hormozi and Ali Abdaal work — and how their lessons apply to B2B marketing.

Ever wondered how English words slip into everyday Arabic? In this episode of Vision Voices, we dive into the fascinating mix of language and culture — from words like “influencer,” “fashion,” “podcast,” and “video game” to timeless expressions like “habibi”. Language isn’t just about words — it’s about identity, tradition, and how cultures evolve. Join us as we explore how Arabic embraces modern terms while staying rooted in history and values.

In this special last-minute episode, Lara spoke with Dean Seddon, CEO of Maverick, right after the Epic Content Workshop in Dubai. In this very honest and straight-to-the-point conversation about content strategy, AI, and the future of long-form vs short-form media.

In the new Vision Voices podcast serial, we dive into the heart of Arabic culture, language, and identity. In this episode, join Lara and Radwa Hassan as they explore the powerful meanings behind some of the most commonly used Arabic expressions, such as Yalla, Khalas, and Inshallah.

In this inspiring conversation at STEP2025, Lara was joined by Reim El Houni, one of Dubai’s most influential media voices, for a discussion on visibility, confidence, and the evolution of content in the digital age.

In this STEP2025 episode, Lara is joined by Clara Armand-Delille, Founder of ThirdEyeMedia — a boutique PR agency working with top startups and VCs across Europe and beyond. Clara shares insights on startup communications, building brand authority, and how founders can use PR as a strategic tool — not just a press engine.

In this insightful interview, Lara Varlamova talks with Ted Kemp, former Managing Editor at CNBC International, award-winning journalist, and media strategist, at STEPConference2025 in Dubai.

In Episode Lara Varlamova sits down with Lama Masri, Commercial Director at Mawdoo3 Group and former executive at Podeo, for an insightful discussion on the latest podcasting trends. They dive into effective strategies for improving podcast discoverability, share essential hacks for podcasting, and explore new platforms for podcast publishing. Whether you’re a podcaster or looking to break into the space, don’t miss this conversation packed with expert tips to boost your podcast game in 2024!

In this episode of On Speaking Terms, Lara Varlamova sits down with Alexander D. Bare, founder of Burger28, a serial entrepreneur, and social media enthusiast. Together, they explore how humor can help businesses stand out and discuss the importance of authenticity in the digital world. They also share actionable insights on leveraging social media to build your brand, promote your business, and connect with your audience. Whether you're dealing with negative comments or striving for consistency, this episode offers valuable advice for mastering modern media for success in the business world.

Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News.