Podcast Guest Package 15 min Discovery Call

Watch Time Is the New Pipeline - Why Brands Need YouTube | Valeria Korotina

Guest: Valeria Korotina

Oct 21, 2025

Most brands still treat YouTube like an archive — webinars, clips, and press videos. But the companies winning attention today treat it like strategy.

In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead and media strategist) unpack what makes channels like Alex Hormozi and Ali Abdaal work — and how their lessons apply to B2B marketing.

We explore:

Why YouTube is the most trusted platform for long-form attention
What B2B can learn from kids’ content — authenticity, consistency, storytelling
How to build credibility and community before the pitch
Why short form sparks reach and long form builds trust
How discoverability and clear positioning define growth

Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.

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