AI Secrets Every Marketer Needs to Know | Heba Sayed
Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry.
From navigating internal doubts to advocating for women’s voices on public stages, Heba opens up about the real challenges — and rewards — of speaking up and showing up.
🔍 In this episode, we cover:
- ✅ How to grow a marketing career in MENA
- ✅ What it means to build your personal brand as a woman in tech
- ✅ The rise of AI and how it's transforming marketing and content
- ✅ The evolving role of agencies, content, and customer voice in B2B marketing
- ✅ How to turn rejection into win
Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.
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Podcasts at big media houses |The National News | On Speaking Terms | Doaa Farid with Lara Varlamova
Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News.
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