How to Make Your Startup Attractive to Investors & Acquirers
Are you building a startup in the Middle East? Thinking about fundraising or dreaming of an exit? In this exclusive STEP 2025 conversation, Jacopo Pichelli from FTI Capital Advisors breaks down the real story behind startup acquisitions — and what makes a company truly attractive to buyers.
💡 Learn:
- ✅ What M&A (mergers & acquisitions) actually means for startups
- ✅ Why most founders prefer fundraising — but still end up selling
- ✅ What large corporations look for when scouting startups
- ✅ How cultural fit can make or break a deal
- ✅ When an acquisition offer might be too good to ignore
Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.
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AI Secrets Every Marketer Needs to Know | Heba Sayed
What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region? In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East.
What Is Agentic AI? AI Trends in 2025
In this STEP 2025 exclusive, Lara Varlamova talks with Kushaal Devanahalli, Co-founder of Proximity Works, to break down the evolution from Generative AI to Agentic AI and what that means for the future of business and technology.