Netflix, WB, MrBeast and the hidden battle for Attention Loop | IP

What does the rumored Netflix-Warner Bros partnership reveal about where the entire media industry is heading? In this episode, Lara hosts Renato Franchi, Transmedia & IP Strategy Lead, for a deep dive into why owning intellectual property has become more powerful than simply owning attention. From platform consolidation to the creator-as-studio model, the conversation maps out the new rules of media in the IP era.

We dive deep into:

• ✅ IP as the New Currency: Why controlling a story universe — not just a viewer's eyeballs — is now the highest-value play in media.
• ✅ Platform Consolidation: How Netflix, Amazon/MGM, and Disney/Hulu are all racing to own iconic franchises like Marvel, DC, Star Wars, and Harry Potter.
• ✅ Creator-as-Studio: How MrBeast and top YouTubers are building franchise-ready IP, blurring the line between creator and media company.
• ✅ Transmedia Strategy: What brands can learn from entertainment's shift toward multi-platform storytelling that keeps audiences locked in.

🎧 Whether you're a marketer, founder, or media strategist, this episode reframes the attention economy — and explains why the next competitive moat is the story you own, not just the audience you reach.

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