TV vs Social Media… Who REALLY Wins?

Recorded at the Digital Media Forum pop-up studio, Lara sits down with Joey Feghaly to tackle the question every media professional is debating — has digital finally overtaken TV, or does television still rule the living room? Joey unpacks the nuanced reality: traditional TV still dominates as a household medium, while Connected TV (CTV) and streaming platforms like Shahid are redefining how audiences in the MENA region consume content.

Key Takeaways:

• ✅ TV Is Not Dead — Yet: Why traditional television still commands the living room and what that means for brands targeting mass audiences.
• ✅ CTV Is the Bridge: How Connected TV blurs the line between streaming and linear broadcasting in markets like the GCC.
• ✅ Social vs. TV Behavior: Why the way we watch TV is fundamentally different from the way we scroll — and how marketers need to adapt their strategy accordingly.
• ✅ The Creator Economy's Ripple Effect: How influencer-driven content is reshaping even the most traditional media structures.
• ✅ Collaboration Over Competition: Why digital and TV work better together than against each other.
• ✅ MENA Media Trends: What's unique about the region's media landscape and what global brands consistently miss.

🎧 Whether you're a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.

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