Traditional TV Meets YouTube - the Future of Media
In this inspiring conversation at STEP2025, Lara was joined by Reim El Houni, one of Dubai’s most influential media voices, for a discussion on visibility, confidence, and the evolution of content in the digital age.
Reim is a Media Strategy Consultant, Executive Producer of DXB Today on Dubai One, and founder of TI22 Films and Dubai On Demand. With years of experience in TV, events, and digital production, she shares insights on how individuals and brands can own their voice, build credibility, and thrive in a world where perception equals reality.
Highlights of the Episode:
- ✅ The mindset shift from “showing off” to showing up
- ✅ How to overcome self-doubt and speak confidently on camera
- ✅ The intersection of traditional TV and creator platforms
- ✅ Why authenticity beats aesthetics in today’s content game
- ✅ How AI is disrupting production—and why soft skills matter more than ever
Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.
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