Why Unscripted Content Is Winning

Podcasting is exploding across the UAE and the GCC — but why now?

In this episode recorded at MENA Digital Awards and Digital Media Forum inside a PodConnect pop-up studio, Lara spoke with Rasha Hamzeh, MSc — Managing Director at The Inhouse Agency and Producer — to unpack why authentic, unscripted conversations are winning in a world that’s becoming more automated by AI.

We dive into the real reasons podcasts and YouTube interview formats are dominating events, how creators can keep content organic without losing quality, and why brands still struggle with monetization, measurement, and “vanity metrics.” If you work in marketing, media, content, or the creator economy — this is a must-watch.

In this episode, we cover:

• ✅ Why popup studios & podcasts are trending in the UAE
• ✅ AI vs authenticity: why both are rising at the same time
• ✅ What makes content truly authentic on camera
• ✅ How to make B2B / business content entertaining & watchable
• ✅ Monetization in the GCC: what’s flawed & what’s coming next
• ✅ Arabic vs English podcast growth in a multinational region
• ✅ Key takeaways for brands, agencies, and creators

🎧 Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova.

Connect with us 👇🏻

• 🌐 Website: https://www.visionvoices.me/
• 🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
• 📸 Instagram: https://www.instagram.com/visionvoicespodcast/
• 🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
• 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
• 🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL