Why Storytelling Still Belongs to Humans (Not AI)
In this conversation from the pop-up studio at Digital Media Forum in Dubai, Lara spoke with Chantal Rickards OBE, about the evolving world of content, creativity, and technology.
They explore how YouTube and podcasts are reshaping media consumption, why long-form content still matters despite shorter attention spans, and how creators can balance algorithms with meaningful storytelling. Hanelle shares her perspective on the creator economy, B2B storytelling, personalization, and why human experience remains irreplaceable — even in the age of AI.
This discussion covers:
- ✅Why YouTube is overtaking traditional television
- ✅The growing importance of podcasts and long-form conversations
- ✅AI vs human creativity in storytelling
- ✅How brands can make B2B content engaging
- ✅The future of the creator economy and personalized media
🎧 Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.
🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova.
Connect with us 👇🏻
- 🌐 Website: https://www.visionvoices.me/
- 🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
- 📸 Instagram: https://www.instagram.com/visionvoicespodcast/
- 🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
- 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
- 🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL
Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.
Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova.
Connect with us 👇🏻
Why Unscripted Content Is Winning
In this episode recorded at MENA Digital Awards and Digital Media Forum inside a PodConnect pop-up studio, Lara spoke with Rasha Hamzeh, MSc — Managing Director at The Inhouse Agency and Producer — to unpack why authentic, unscripted conversations are winning in a world that’s becoming more automated by AI.
Is My Arabic Good Enough? About Language, Identity & Growing Up Arab | Radwa Hassan
In this episode of Vision Voices - The Arabic Series, Lara sits down with Radwa Hassan to unpack the deeply personal and often unspoken question many people carry - “Is my Arabic good enough?” What begins as a conversation about dialects quickly becomes a reflection on identity, belonging, and the emotional weight that language carries—especially in a place as diverse as the UAE.