Watch Time Is the New Pipeline - Why Brands Need YouTube | Valeria Korotina
Most brands still treat YouTube like an archive — webinars, clips, and press videos. But the companies winning attention today treat it like strategy.
In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead and media strategist) unpack what makes channels like Alex Hormozi and Ali Abdaal work — and how their lessons apply to B2B marketing.
We explore:
- Why YouTube is the most trusted platform for long-form attention
- What B2B can learn from kids’ content — authenticity, consistency, storytelling
- How to build credibility and community before the pitch
- Why short form sparks reach and long form builds trust
- How discoverability and clear positioning define growth
Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.
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