Youtube video

The Secret Language of Arabic Texting

Guest: Radwa Hassan
Media & MarketingDubai & Culture

Is the Arabic language being lost, or is it just evolving for the digital age?

In this episode of the Vision Voices Podcast, Arabic Series, Lara sits down with Radwa Hassan to explore the "Digital Remix" of the Arabic language.

They dive into how Gen Z is blending traditional heritage with modern tech through emojis and the viral stickers that define Middle Eastern group chats.

From the technicality of using numbers like "3" and "7" to replace Arabic sounds, to the struggle of parenting in a world where kids prefer Snapchat streaks over formal grammar, this conversation uncovers the raw reality of modern cultural identity.

Radwa and Lara also discuss how global brands like Lipton are abandoning formal Arabic for street slang like "Let’s Go Shabab," and how humor on TikTok is bridging the gap between strict traditions and the younger generation’s perspective.


🎧 Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova.

Connect with us 👇🏻

Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.

Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova.

Connect with us 👇🏻

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Where real conversations meet the B2B world

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