---
title: "AI Secrets Every Marketer Needs to Know | Heba Sayed"
description: "What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region? In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East."
canonical_url: "https://visionvoices.me/videos/heba-sayed"
last_updated: "2026-05-20T06:47:22.600Z"
---

Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry.

From navigating internal doubts to advocating for women’s voices on public stages, Heba opens up about the real challenges — and rewards — of speaking up and showing up.

🔍 In this episode, we cover:

- ✅ How to grow a marketing career in MENA
- ✅ What it means to build your personal brand as a woman in tech
- ✅ The rise of AI and how it's transforming marketing and content
- ✅ The evolving role of agencies, content, and customer voice in B2B marketing
- ✅ How to turn rejection into win

---