How to Survive the Creator Burnout & Build a 10-Year Career

Stop chasing the algorithm and start building a business. In this exclusive interview from the 1 Billion Followers Summit 2026 in Dubai, Gracie Schram (Head of Creators at Epidemic Sound) reveals the blueprint for long-term creator success.

Gracie has seen the creator economy evolve from its infancy to a global powerhouse. Drawing on her experience as a singer-songwriter and a tech executive, she shares why the most successful creators—like Ali Abdaal, the Sidemen, and Ryan Trahan—treat their content as just one part of a much larger ecosystem.

In this video, you will learn:

• ✅ The "Jock vs. Nerd" Creator: Which lane are you in, and how does it change your business model?
• ✅ Sustainable Monetization: Why affiliate programs and passive revenue streams are the secret to surviving the "survival stage."
• ✅ The Art of the Pivot: How creators like Ollie White and Mike Win have maintained relevance for over a decade.
• ✅ Sonic Branding: Why the way your content sounds is just as important as how it looks.
• ✅ Beating Burnout: Advice on maintaining mental health in a 24/7 industry that never stops demanding more.

🎧 Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.

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