---
title: "Podcasts at big media houses |The National News | On Speaking Terms | Doaa Farid with Lara Varlamova"
description: "Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News."
canonical_url: "https://visionvoices.me/videos/doaa-farid"
last_updated: "2026-05-20T06:47:22.958Z"
---

Discover how podcasts are transforming major media houses in this insightful interview with Doaa Farid,
Head of Podcasts at The National News. Hosted by Lara Varlamova, this episode dives into the creative journey
of podcast producers, explores the evolution of show formats, reveals secrets to engaging audiences, and uncovers
real-world strategies for monetizing content. Whether you’re a media professional or just curious about the
behind-the-scenes world of podcasts, this episode will show you why flexibility, experimentation, and listening
to your audience are key to success.

- ✅ Inside podcast production at major media houses
- ✅ The creative process and challenges for podcast producers
- ✅ How podcasts fit and innovate in traditional media strategies
- ✅ Diverse show formats: daily digests, narrative, and interviews
- ✅ Essential skills beyond formal education in audio journalism
- ✅ Audience engagement: what matters more, stats or direct feedback?
- ✅ Monetization options: sponsorship, brand integration, subscriptions
- ✅ Why big media & independents must keep experimenting and adapt

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