---
title: "How to Win at Content Creation in 2025"
description: "In this special last-minute episode, Lara spoke with Dean Seddon, CEO of Maverick, right after the Epic Content Workshop in Dubai. In this very honest and straight-to-the-point conversation about content strategy, AI, and the future of long-form vs short-form media."
canonical_url: "https://visionvoices.me/videos/dean-seddon"
last_updated: "2026-05-20T06:47:22.415Z"
---

This video is a podcast episode of Vision Voices, where Lara Varlamova interviews Dean Seddon (CEO of Maverick Agency). The interview covers key trends and strategies of content marketing in 2025:

- ✅ The relevance of podcasting in 2025: why the format remains strong, but is increasingly shifting to video.
- ✅ How to promote a YouTube channel amidst tough competition.
- ✅ Comparing models: "business promotion through content" versus "creator model." It turns out the business model converts faster and more effectively.
- ✅ The impact of AI-generated content and the challenge of maintaining human connection alongside automation.
- ✅ Why even short content needs a long-form strategy.
- ✅ Advice for companies and founders on building effective content systems that foster trust and drive clients.

The podcast episode also touches on monetization, market differences (UK and Dubai), the role of personality and aesthetics, the importance of micro-influencers, and the relevance of a systematic approach to content creation.

The main takeaway: To win at content marketing, it’s important to combine strategy, systematization, personal approach, and not ignore new trends like AI, while focusing on building human connections and a deliberate business model.

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