---
title: "Discover How PR Can Rapidly Boost Startup Potential"
description: "In this STEP2025 episode, Lara is joined by Clara Armand-Delille, Founder of ThirdEyeMedia — a boutique PR agency working with top startups and VCs across Europe and beyond. Clara shares insights on startup communications, building brand authority, and how founders can use PR as a strategic tool — not just a press engine."
canonical_url: "https://visionvoices.me/videos/clara-armand-delille"
last_updated: "2026-05-20T06:47:22.734Z"
---

In this STEP 2025 episode, Lara is joined by Clara Armand-Delille, Founder of ThirdEyeMedia — a boutique
PR agency working with top startups and VCs across Europe and beyond. Clara shares insights on startup
communications, building brand authority, and how founders can use PR as a strategic tool — not just a press engine.

If you're a founder, marketer, or comms lead looking to grow your brand and get media coverage that actually
moves the needle, this one’s for you.

Topics covered:

- ✅ PR strategy for startups: what works, what doesn’t
- ✅ How to pitch media and get real coverage
- ✅ The role of storytelling in brand building
- ✅ Common PR mistakes founders make
- ✅ Cross-border communications: tips for international visibility

---