Discover How PR Can Rapidly Boost Startup Potential
In this STEP 2025 episode, Lara is joined by Clara Armand-Delille, Founder of ThirdEyeMedia — a boutique PR agency working with top startups and VCs across Europe and beyond. Clara shares insights on startup communications, building brand authority, and how founders can use PR as a strategic tool — not just a press engine.
If you're a founder, marketer, or comms lead looking to grow your brand and get media coverage that actually moves the needle, this one’s for you.
Topics covered:
- ✅ PR strategy for startups: what works, what doesn’t
- ✅ How to pitch media and get real coverage
- ✅ The role of storytelling in brand building
- ✅ Common PR mistakes founders make
- ✅ Cross-border communications: tips for international visibility
Whether you’re a marketer, founder, or creator, this episode breaks down how to turn your YouTube presence into a real brand asset.
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