Vision Voices

The Middle East's leading B2B podcast

In this episode of Vision Voices – Arabic Series, Lara sits down with psychologist Areej Khataybeh for a conversation about identity, belonging, and mental well-being in Dubai and the UAE.

AI isn’t just changing marketing — it’s rewriting the rules of how teams create, plan, and grow. In this episode of Vision Voices, host Lara talks with Lillian Pierson, P.E., a Fractional CMO and AI Marketing Instructor at LinkedIn Learning, about what happens when businesses start replacing human workflows with AI systems.

Dubai and Abu Dhabi are growing fast. Organizations are transforming even faster. And careers are reshaping around a future where humans and AI work side-by-side.

In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead and media strategist) unpack what makes channels like Alex Hormozi and Ali Abdaal work — and how their lessons apply to B2B marketing.

In this STEP 2025 special, Lara sits down with Stefania Brunori — Personal Branding & Social Media strategist, 2x TEDx Speaker, Wellbeing Entrepreneur, Consultant, Coach, and Trainer — to explore the rising importance of mindfulness in business, leadership, and daily life.

Ever wondered how English words slip into everyday Arabic? In this episode of Vision Voices, we dive into the fascinating mix of language and culture — from words like “influencer,” “fashion,” “podcast,” and “video game” to timeless expressions like “habibi”. Language isn’t just about words — it’s about identity, tradition, and how cultures evolve. Join us as we explore how Arabic embraces modern terms while staying rooted in history and values.