Vision Voices

The Middle East's leading B2B podcast

How do you win in an era of AI-generated content? In this conversation, recorded during MENA Digital Awards and Digital Media Forum, Lara hosts Abed Agha, Founder & CEO of Sociata, the first creator marketing company in the Middle East

Our guest, Nisrine Ghazal, Vice President of Digital Media at Rotana Media Services Holding, shares a perspective on the shift from broadcast to borderless media.

Are attention spans really getting shorter — or are we just misunderstanding how people consume content today? In this conversation, we break down the attention span myth with Yash Murthy, Executive Director of Strategy & Social at Create Group, recorded live during a MENA Digital Awards and Digital Media Forum podcast popup studio.

In this episode recorded at MENA Digital Awards and Digital Media Forum inside a PodConnect pop-up studio, Lara spoke with Rasha Hamzeh, MSc — Managing Director at The Inhouse Agency and Producer — to unpack why authentic, unscripted conversations are winning in a world that’s becoming more automated by AI.

In this conversation from the pop-up studio at Digital Media Forum in Dubai, Lara spoke with Chantal Rickards OBE, about the evolving world of content, creativity, and technology.

In this episode of Vision Voices - The Arabic Series, Lara sits down with Radwa Hassan to unpack the deeply personal and often unspoken question many people carry - “Is my Arabic good enough?” What begins as a conversation about dialects quickly becomes a reflection on identity, belonging, and the emotional weight that language carries—especially in a place as diverse as the UAE.